The promotion is available to college students, their parents, faculty, and staff, and it includes a pair of Beats headphones with the purchase of any eligible Mac or iPad Pro for college. The MacBook Pro is part of a back-to-school promotion that began on Jat the Apple Education Store. It’s perfectly timed for back-to-school purchases, and also for upcoming holiday gifts. The MacBook Pro refresh is for business users and students, with its powerful performance and new security features. Who is the target market for the MacBook Pro 2018 upgrades? Why the Mac you know has no future (ZDNet).Apple’s surprise MacBook Pro update further strains its relationship with pros (ZDNet).Apple boosts performance of 13-, 15-inch MacBook Pro 2018 laptops, but won’t quell worries about Mac’s future (TechRepublic).It’s only the MacBook Pro models with Apple’s Touch Bar that are getting an update–the entry-level 13-inch MacBook Pro model without the Touch Bar is unchanged, as is the rest of the Mac lineup, including the 12-inch MacBook, the MacBook Air, and desktop Macs, according to sister site CNET. ![]() The overall designs are the same–the specs are the focus of this update. ![]() This is the first time Apple has significantly updated the MacBook Pro since its release in 2016, leading many to speculate that Apple was forgetting about the MacBook Pro. Why do the MacBook Pro 2018 upgrades matter?
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